Sponsor the comeback · Shimoni, Kenya

Get in the Guinness World Record Book - Most Trees Planted

The most trees planted in a day by 1 person.

Put your brand beside Jimi Cohen as he attempts to reclaim his mangrove planting world record. Sponsor visibility, campaign content and guaranteed inclusion in a Guinness World Records sponsored video from $2,500.

Choose your packageDownload sponsor deck
01 · The launch eventOctober 24, 2026 · Shimoni, Kenya

Jimi’s personal record attempt launches the campaign for Kenya’s countrywide planting day.

02 · Kenya plants togetherMarch 21, 2027 · Across Kenya

A separate attempt for the most trees planted in a day, on International Day of Forests.

Proven before. Ready to return.

30,469 trees. One determined planter.

Jimi set the record on April 22, 2024 in Kwale County, Kenya. It took three attempts. Now the mark stands at 47,460 and he is returning to reclaim it.

The exact category is most mangrove trees planted by an individual in 24 hours. The goal is to exceed the standing record under Guinness World Records’ rules.

Official record listingRead ESG News’ report

Your sponsorship helps fund

Planting materials and site logistics, local coordination, record documentation, filming and sponsor content. The attempt is based in Shimoni on Kenya’s coast.

Jimi celebrating the 2024 record with the Kenyan community and rangers
The 2024 record celebration in Kwale County, Kenya.

Five packages · USD

Choose your sponsorship.

Every package supports the October comeback and stays active through repeat attempts. Title also includes sponsorship of the March 21 national event at equal sponsorship value, with no additional fee.

Included with every package: sponsor wall recognition, thank-you coverage on Jimi’s socials each attempt, and record-day photos and clips for your own channels. The benefits below are in addition to these essentials.

Seedling

$1,000

Support the comeback

  • Sponsor wall logo on this page
  • Thank-you coverage on Jimi’s socials each attempt
  • Record-day photos and clips for your own channels
Discuss Seedling

Grove

$2,500

Get into the Guinness video

  • Guaranteed inclusion in the sponsored Guinness video on 1 official social platform
  • Logo on the onsite sponsor banner and recap film credits
Discuss Grove

Recommended

Forest

$5,000

Combine global video and shirt visibility

  • Guaranteed inclusion in the sponsored Guinness video on 3 official social platforms in total
  • Planting-shirt logo, onsite banner and recap film credits
  • One dedicated post on Jimi’s socials each attempt
Discuss Forest

Record Partner

$10,000

Build your brand’s content campaign

  • Guinness sponsored video inclusion on 3 platforms
  • Premium chest or sleeve logo, onsite banner and film credits
  • Dedicated social post each attempt
  • Name in campaign press releases and media kit; interview and livestream backdrop branding
  • 4 edited, sponsor-tagged clips for your channels
Discuss Record Partner

Title Sponsor

$25,000

Lead both record campaigns

One title sponsorship available.

  • Guinness sponsored video inclusion on 3 platforms
  • Presented-by naming; first logo position on shirt, banners and film titles
  • Dedicated social post each attempt; press kit and interview backdrop branding
  • 4 edited sponsor-tagged clips and a dedicated documentary segment
  • Additional sponsorship of Kenya’s March 21 planting day with equal sponsorship value, included in the price
  • First right of renewal on Jimi’s future record campaigns
Discuss Title

Guinness coverage is a sponsored video with your brand included. One platform with Grove; three total with Forest, Record Partner and Title. Platform selection, brand treatment and posting dates are recorded in your agreement.

Our record-breaking commitment

We keep going until the record is broken.

If an attempt falls short, you still receive your package’s media coverage and content. We go again as many times as it takes, with your sponsorship continuing at no additional sponsorship fee.

This guarantees our commitment through repeat attempts. Guinness certification depends on the result and verification. Your agreement records delivery across attempts, including the Guinness video schedule.

Visibility with evidence

Your brand in a Guinness video.

Guaranteed sponsored video inclusion gives your brand a place in the story on Guinness World Records’ official social channels. Independent editorial coverage is additional upside: the campaign will also be pitched to media.

Brand-led precedent: Aaron’s mattress dominoes. A business brought 1,200 people together for a charitable record event. Guinness reported 111 million YouTube views in September 2023. Watch the original video · Read the campaign case study

An exceptional historical result. Guaranteed placement does not guarantee views or engagement.

Guinness audiences by platform, with dated sources

A global social following in the tens of millions

PlatformAudienceSource / date
Facebook41.7M+ followersGuinness disclosure, March 2025
TikTok28.9M followersTikReport, September 2026
YouTube13.2M subscribersSocial Blade, September 2026
Instagram11.0M followersSocial Blade, retrieved September 2026
Snapchat5.9M+ followersGuinness disclosure, March 2025
X983K followersOfficial account, indexed August 2026
LinkedIn66.9K followersOfficial page, retrieved September 2026

Researched 8 September 2026. Figures are dated snapshots, not a live counter. Audiences overlap across platforms. Followers are not guaranteed post views.

See four historical viral examples

Historical standout posts from Guinness’ own channels. These are exceptional results, not forecasts or a ranking.

Social placement is guaranteed for the stated packages. Views, engagement and viral performance are not guaranteed. Historical views can accumulate over years and do not represent unique viewers.

Jimi’s past coverage and community

ESG News: the 2024 tree planting record · Crypto Altruists: Jimi’s record and Treegens mission, June 2024

Follow Jimi on Instagram, Jimi on X and Treegens. These links document his existing work and community, not booked coverage for October.

Sponsor placements

Put your brand in the picture.

Example sponsor placements across the shirt, film, press materials and site banners. Final artwork is agreed with each sponsor.

Shirt placement example showing Your logo on Jimi's chest in the 2024 record celebration photo
Shirt placement example. Forest and above include a planting-shirt logo. Record Partner and Title add premium chest or sleeve position.
Film end-card example using an aerial mangrove forest photo

Film / end card

The world record attempt, presented by You
Film and end-card example. Grove and above include recap film credits. Title adds presented-by naming and first position on film titles.
TREEGENSPress release example

One Man Plants 50,444 Mangrove Trees in 24 hours

Jimi Cohen’s 24-hour planting effort puts Kenya’s mangroves in the spotlight.

SHIMONI, KENYA — Jimi Cohen has planted 50,444 mangrove trees in 24 hours, with support from Your Brand. The campaign brings together planting, local coordination and record documentation along Kenya’s coast.

Media enquiriesjimi@treegens.org
Campaign press release example with an illustrative result. Record Partner and Title are named in campaign press materials.

A clear agreement

From interest to record day.

How does the national-event sponsorship work?

Title includes sponsorship of both Jimi’s October attempt and Kenya’s countrywide planting day on March 21, 2027. The national-event package carries equal sponsorship value. Its event-specific placements and deliverables will be itemised alongside the October benefits in one agreement.

What content can we use, and when?

All packages include access to record-day photos and clips for your own channels. Record Partner and Title also include four edited sponsor-tagged clips. Before signing, we agree asset counts, clip length and formats, delivery dates, reporting, usage duration and any paid advertising rights. Guinness footage and branding follow the rights specified in that agreement.

How is planting impact documented?

The record measures planting within 24 hours. The event plan will identify the local delivery team, site arrangements, planting method and follow-up monitoring. Sponsorship reporting will distinguish the record result from longer-term tree survival; no carbon-credit or survival total is implied by the planting count.

What happens after an enquiry?

Jimi replies personally to discuss your package, brand goals and availability. You receive a written sponsorship agreement covering placements, payment schedule, content rights, repeat attempts and reporting before committing.

Become a sponsor

Put your name on the comeback.

Choose a package and introduce your brand. Jimi will follow up personally.

Or email jimi@treegens.org