Sponsorship · World record attempt

He broke the world record. Now he is taking it back.

In 2024, Jimi Cohen planted 30,469 mangroves in 24 hours with his own two hands and broke the world record. The record has since been raised to 47,460. Jimi is going back for it, with proposed sponsor placements across the record shirt, campaign film, and media materials.

Next official attempt: Date/location being confirmed. A sponsorship close date is not published. Confirm remaining inventory with Jimi.

See sponsorship tiers Read the story
30,469Jimi's record, April 2024
47,460Current record to beat
$1,000Sponsorship starts at

Tier comparison

Price, placement, and what is still unconfirmed.

Five proposal tiers, from USD $1,000 to $25,000. The signed sponsorship agreement will confirm inventory, schedule, deliverables, usage rights, campaign duration, attempt count, and whether benefits repeat on later attempts. Fields not already confirmed say so.

What you get Seedling Grove Forest Record Partner Title
Price $1,000 $2,500 $5,000 $10,000 $25,000
Deliverables Name or logo on the sponsor wall of this page. Thank you post across Jimi's social channels. Access to record day photos and clips for your own channels. Everything in Seedling, plus logo on the official sponsor banner at the record site and logo in the credits of the recap film. Everything in Grove, plus logo on the planting shirt Jimi wears for all 24 hours, and a dedicated social post on every attempt. Everything in Forest, plus premium shirt placement (chest or sleeve), named in every press release and the media kit, brand placement in interview and livestream backdrops, and four edited, sponsor tagged clips made for your channels. Everything in Record Partner, plus presented-by naming, first position on the shirt, banners and film titles, a dedicated segment in the documentary, a keynote or appearance by Jimi for your team or event, and first right of renewal on Jimi's future record campaigns.
Logo placement Sponsor wall of this page. Sponsor wall, official sponsor banner at the record site, recap film credits. Grove placements, plus the planting shirt. Forest placements, plus premium shirt (chest or sleeve) and interview / livestream backdrops. First position on the shirt, banners and film titles. Presented-by naming on the campaign.
Content / media assets Thank you social post. Record day photos and clips. Seedling assets, plus recap film credit. Grove assets, plus a dedicated social post on every attempt. Forest assets, plus press release and media kit naming, and four edited, sponsor tagged clips. Record Partner assets, plus a dedicated documentary segment.
Usage rights Record day photos and clips for your own channels. Formal license terms: unavailable / confirm with Jimi. Same published use as Seedling. Formal license terms: unavailable / confirm with Jimi. Same published use as Seedling. Formal license terms: unavailable / confirm with Jimi. Published use as above, plus four edited clips made for your channels. Formal license terms: unavailable / confirm with Jimi. Same published use as Record Partner. Formal license terms: unavailable / confirm with Jimi.
Reporting Unavailable / confirm with Jimi. Unavailable / confirm with Jimi. Unavailable / confirm with Jimi. Unavailable / confirm with Jimi. Unavailable / confirm with Jimi.
Category exclusivity Unavailable / confirm with Jimi. Unavailable / confirm with Jimi. Unavailable / confirm with Jimi. Unavailable / confirm with Jimi. One title slot. Exclusivity terms: unavailable / confirm with Jimi.
Availability Unavailable / confirm with Jimi. Unavailable / confirm with Jimi. Unavailable / confirm with Jimi. Unavailable / confirm with Jimi. One available. Confirm with Jimi.

Prices are in USD. Unknown commercial fields are marked unavailable / confirm with Jimi. Nothing in this table invents reach, exclusivity, or a close date.

See sponsorship tiers Download sponsor deck

The story

A record made to be broken back.

On Earth Day 2024, on the coast of Kwale County in Kenya, Jimi planted from one sunrise to the next and set the official world record for the most mangrove trees planted by an individual in 24 hours: 30,469, beating the previous mark by more than 7,000 trees. It took him three separate attempts to get there. The result is documented in independent coverage.

April 2024 · Kwale, Kenya Jimi breaks the world record

30,469 mangroves in 24 hours, planted by one person. Certified on Earth Day, 22 April 2024.

April 2026 · Mombasa, Kenya The record is raised to 47,460

The planter whose record Jimi broke came back and reclaimed the title with 47,460 mangroves in a day, as shown in the official current record listing.

Training runs · 2026 Jimi reports beating the new pace in training

Jimi reports planting faster than the pace behind the 47,460 mark in test runs. This is a first-party training claim, not a certified result. The next official attempt is not a published schedule.

Jimi Cohen celebrating with the Kenyan community and rangers at the end of the 24 hour record planting

The moment the 2024 record fell, Kwale County, Kenya. The record shirt carried sponsor logos into every photo, clip and broadcast.

30,469Jimi · 2024
vs
47,460Record to beat

The target: plant past 47,460 and put the title back in Jimi's name.

Campaign structure

A comeback designed to create value at every attempt.

The proposal is built around a campaign rather than a single event. Jimi intends to keep pursuing the record if an attempt falls short, and each filmed attempt can create sponsor content of its own. The written sponsorship agreement must define the term, included attempts, deliverables, timing, and expiry before payment.

Campaign intent, contract clarity

Jimi's intent is to continue the comeback. The signed agreement, not this page, controls how long a sponsorship runs and which attempts it includes.

Each filmed attempt creates content

A 24 hour endurance attempt can produce footage and a story of its own. Exact assets, edits, channels, approvals, and delivery dates are confirmed in writing.

A proven record breaker

Jimi's certified 30,469 result provides a credible foundation. His faster training pace is self-reported and is not presented as a certified result or a guarantee of future performance.

The official world record page listing Jimi Cohen and the 30,469 total

The official record page: Jimi Cohen, 30,469 mangroves in 24 hours.

Distribution and evidence

What is already on the record, and what will be pitched.

Owned-channel audience counts are not published on this page. Reach numbers, follower counts, and quotes are omitted because they are not in this folder.

Achieved coverage

The first record and Jimi's mission have already been featured by the outlets named on this page. This is past coverage, not a forecast.

BBCCNBCYahoo FinanceDeutsche WelleESG NewsNTV KenyaThe Eastleigh Voice
Jimi Cohen being interviewed on a CNBC set

Jimi interviewed at a CNBC studio. Achieved coverage, not a projection.

Will be pitched

The comeback attempt will be pitched to every outlet that covered the first record. That is a plan, not booked coverage, and it is not a reach number.

  • Film the attempt end to end, as already described on this page.
  • Carry sponsor logos on the shirt, banners, and film, by tier.
  • Offer record-day photos, clips, and the recap film credits listed in the tiers.
  • Reporting format and timing: unavailable / confirm with Jimi.

Placement mockups

Where a logo can sit, shown as mockups.

These use the four existing photos only. Each frame is a placement illustration, not a live branded asset and not a guaranteed final layout.

Mockup Shirt placement mockup using the 2024 record celebration photo
Shirt placement mockup. Forest and above include a planting-shirt logo. Record Partner and Title add premium chest or sleeve position.
Mockup Film end-card mockup using an aerial mangrove forest photo

Film / end card

The world record attempt, presented by You
Film and end-card mockup. Grove and above include recap film credits. Title adds presented-by naming and first position on film titles.
Mockup Social clip mockup using the CNBC interview photo
Social clip mockup. Seedling includes a thank you post. Forest adds a dedicated post on every attempt. Record Partner adds four edited, sponsor tagged clips.
Mockup Press kit mockup using the official record page photo
Press kit mockup. Record Partner and Title are named in every press release and the media kit. This is not a designed kit cover.
Mockup Planting site banner mockup using the aerial forest photo
Planting site mockup. Grove and above include a logo on the official sponsor banner at the record site.

Sponsorship tiers

Pick your place in the record books.

Five proposal tiers, from USD $1,000 to $25,000. The benefits below are the starting scope for discussion; a signed sponsorship agreement controls the final package.

Seedling
$1,000
Back the comeback
  • Name or logo on the sponsor wall of this page
  • Thank you post across Jimi's social channels
  • Access to record day photos and clips for your own channels
Ask about Seedling
Grove
$2,500
Be seen on site

Everything in Seedling, plus:

  • Logo on the official sponsor banner at the record site
  • Logo in the credits of the recap film
Ask about Grove
Forest
$5,000
On the record shirt

Everything in Grove, plus:

  • Logo on the planting shirt Jimi wears for all 24 hours, in every photo and every clip
  • A dedicated social post on every attempt
Ask about Forest
Record Partner
$10,000
In the headlines

Everything in Forest, plus:

  • Premium shirt placement, chest or sleeve
  • Named in every press release and the media kit
  • Brand placement in interview and livestream backdrops
  • Four edited, sponsor tagged clips made for your channels
Ask about Record Partner
Title Sponsor · one available
$25,000
The attempt carries your name

Everything in Record Partner, plus:

  • The campaign is presented by your brand: "The world record attempt, presented by You"
  • First position on the shirt, banners and film titles
  • A dedicated segment in the documentary
  • A keynote or appearance by Jimi for your team or event
  • First right of renewal on Jimi's future record campaigns
Ask about the title sponsorship
Discuss category availability Download sponsor deck

Prices are in USD and are invitations to enquire, not checkout offers. Availability, placement, usage rights, schedule, deadlines, campaign duration, attempt count, and any repeat benefits are confirmed only in a written sponsorship agreement. No result or media coverage is guaranteed.

Proposed campaign value

What the campaign can create.

Footage that keeps giving

A filmed 24 hour attempt can produce drone shots, night planting, community footage, and the final count. The signed agreement confirms which assets a sponsor receives and how they may be used.

Real mangroves in the ground

The attempt is designed to plant real mangroves on the Kenyan coast with local communities. Site, planting, monitoring, and reporting details are confirmed for the scheduled attempt.

A piece of history

If the record is reclaimed, sponsors whose signed package includes the relevant placements can become part of the campaign story and film. The result itself is not guaranteed.

Become a sponsor

Put your name on the comeback.

Tell us the company, category, budget, activation priority, intended usage, and decision timing. Jimi replies personally with a scoped next step. No form is stored on this site.

No form is stored on this site. Submit opens a draft to holler@jimicohen.com. If nothing opens, write that address directly. This page will never claim a successful submission.

holler@jimicohen.com