World record tree planter
Jimi Cohen broke the world record by planting 30,469 mangroves in 24 hours with his own two hands. After his talk, audiences leave knowing what public, physical action feels like, how Treegens verifies and rewards planting, and how they can mobilise their own people. Organisers get a founder who has done the work, not a speaker who only describes it.
The world record
On Earth Day 2024, on the coast of Kwale County in Kenya, Jimi planted from one sunrise to the next and set the official world record for the most mangrove trees planted by an individual in 24 hours, beating the previous record by more than 7,000 trees.
Sources: feature interview on The ECO Channel · Crypto Altruism Podcast Ep. 158
The record was never the finish line. Jimi went on to collaborate with the Kenya Scouts Association and Truphena on a second record, the most mangrove trees planted simultaneously. Now he is on a mission bigger than both: getting one billion trees planted in 24 hours.
Filmed after the 24 hour planting marathon on the Kenyan coast.
Founder and CEO
Jimi founded Treegens to turn reforestation into a movement anyone can join and everyone can trust. Planters film every tree going into the ground, the community verifies each planting, and verified work earns real rewards.
Every planting is filmed with GPS on, so each tree is backed by evidence, not promises.
Independent verifiers with skin in the game review the footage and vote before any reward is released.
Verified planters earn on-chain rewards, turning environmental action into opportunity for communities worldwide.
Episode 1: Green Sheikh Abdul Aziz. Tap the speaker icon for sound.
The podcast
On the Eco Champions podcast, Jimi sits down with the founders, sustainability leaders, and changemakers proving that doing right by the planet is the best business, and the best life, you can build.
Public speaking
Audiences leave knowing what 24 hours of planting takes, how Treegens verifies and rewards regeneration in the real world, and how a community can turn one public act into a movement. Organisers get a founder who has done the work.
Jimi on camera after the record, in the feature interview on The ECO Channel. This is existing public footage, not a studio sizzle.
Prefer YouTube in its own tab? Open the ECO Channel interview.
What 24 hours of non stop planting teaches about endurance, focus, and doing hard things in public. Audiences leave with a lived picture of the Earth Day 2024 attempt in Kwale County, Kenya, and a clearer bar for their own public action.
Ask about this talkHow Treegens films every planting, lets the community verify the footage, and rewards the people restoring ecosystems. Audiences leave able to explain Proof of Plant in plain language, not as a pitch deck abstraction.
Ask about this talkHow transparency and community turn a single public act into work other people can join. Audiences leave with a practical picture of mobilisation, drawn from Treegens and the Eco Champions conversations, not from invented client results.
Ask about this talkRecent stages and features
30,469 mangroves in 24 hours. Earth Day, 22 April 2024. Kwale County, Kenya. Previous record 23,060. Feature interview on The ECO Channel.
Speaker at ETH Vietnam 2024 and ReFi Kenya Summit 2023. Host of Eco Champions. Features on The ECO Channel, Crypto Altruism Ep 158, ReFi Generation Ep 11, and Trillion Trees Ep 3.
Jimi is the founder of Treegens and host of the Eco Champions podcast. The record breaker, not a commentator describing someone else's attempt.
About
Jimi grew up in Avalon, Australia, where his mother's work protecting local koalas taught him early that one determined person can bend the future of an ecosystem.
That lesson became a life. Through We Make Impact, he worked on water security and community development projects. Then came the trees: founding Treegens, pioneering verified, rewarded planting across East Africa and beyond, and putting his own body on the line for a 24 hour world record on the Kenyan coast.
Today he splits his time between the mud of mangrove sites, the mic of the Eco Champions podcast, and stages around the world, all in service of one idea: regeneration should be the most rewarding work on Earth.
"Every tree I plant is dedicated to the people who believe this is possible. The record was never mine, it belongs to everyone who digs in."
Work with Jimi
Keynotes, panels, podcasts, and partnerships. Tell Jimi about the room, the date, and what you want people to do when they leave.
No form is stored on this site. Submit opens a draft to holler@jimicohen.com. If nothing opens, write that address directly. This page will never claim a successful submission.